RESEARCH NOTE: THE ROLE OF SMART VERSUS TRADITIONAL CLASSROOMS ON STUDENTS' ENGAGEMENT

This research note examines whether a smart classroom (technology-enhanced learning space) has a positive or negative impact on students' engagement in the learning process; that is, whether it generates positive engagement toward the course and group work. It presents results from a preliminar...

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Bibliographic Details
Published inMarketing education review Vol. 29; no. 1; pp. 17 - 23
Main Authors Mendini, Monica, Peter, Paula C.
Format Journal Article
LanguageEnglish
Published Routledge 02.01.2019
Subjects
College Students
Conventional Instruction
Educational Technology
Group Activities
Learner Engagement
Marketing
Student Participation
Teacher Student Relationship
Technology Uses in Education
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Summary:This research note examines whether a smart classroom (technology-enhanced learning space) has a positive or negative impact on students' engagement in the learning process; that is, whether it generates positive engagement toward the course and group work. It presents results from a preliminary study comparing two marketing courses taught by the same instructor in a traditional (low-tech) versus a smart (high-tech) classroom space. Interestingly, the findings suggest that traditional classrooms might be more conducive toward students' engagement and group work than smart classrooms; also, engagement toward instructors appears to be higher in traditional classrooms. Possible reasons and implications are discussed in light of the demand for universities to engage students through smart classrooms.
ISSN:1052-8008
2153-9987
DOI:10.1080/10528008.2018.1532301