How Do Virtual AI Streamers Influence Viewers’ Livestream Shopping Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal

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Bibliographic Details
Published inInformation systems frontiers
Main Authors Zhang, Xianfeng, Shi, Yuxue, Li, Ting, Guan, Yuxian, Cui, Xinlei
Format Journal Article
LanguageEnglish
Published 29.08.2023
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ISSN:1387-3326
1572-9419
DOI:10.1007/s10796-023-10425-2