The Production of Locality During the Pandemic: Feel the Rhythm of Korea and “Dynamite”

How has the COVID-19 pandemic affected the social construction of locality? To examine the impact of the ruptures between physical mobility and digital fluidity on the media representation of locality, I analyzed two cases (the Korea Tourism Organization’s Feel the Rhythm of Korea project and BTS’ m...

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Bibliographic Details
Published inTelevision & new media
Main Author Kim, Ju Oak
Format Journal Article
LanguageEnglish
Published 29.03.2024
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Summary:How has the COVID-19 pandemic affected the social construction of locality? To examine the impact of the ruptures between physical mobility and digital fluidity on the media representation of locality, I analyzed two cases (the Korea Tourism Organization’s Feel the Rhythm of Korea project and BTS’ media performances for “Dynamite”) produced during the pandemic. Based on a textual analysis of the chosen video projects, I identified three social techniques in shaping locality: a mixture of the past and present, the territorialization of cultural references and performed bodies, and the rhetorical dichotomization of cultural space. I thus claim that locality is molded through a social practice of subjectivity that theatricalizes place attachment and spatial imagination, both influenced by border closures and digital adoption during the global crisis.
ISSN:1527-4764
1552-8316
DOI:10.1177/15274764241242391