Service Quality and Student Satisfaction: The Moderating Role of University Culture, Reputation and Price in Education Sector of Pakistan

Service quality is imperative for higher education institutes in order to remain competitive and growing. There is a need to ensure students' satisfaction with university. This study will help improve service quality of the institutes. Information and data are collected using a survey questionn...

Full description

Saved in:
Bibliographic Details
Published inIranian journal of management studies Vol. 10; no. 1; p. 237
Main Authors Saleem, Shahzadi Saima, Moosa, kamran, Imam, Abeer, Khan, Rashid Ahmed
Format Journal Article
LanguageEnglish
Published University of Tehran, Farabi College 01.01.2017
Subjects
Analysis
Beliefs, opinions and attitudes
College students
Corporate culture
Higher education costs
Influence
Management
Pakistan
Psychological aspects
Public opinion
Quality management
Satisfaction (Psychology)
Services
Universities and colleges
Pakistan
Online AccessGet full text

Cover

More Information
Summary:Service quality is imperative for higher education institutes in order to remain competitive and growing. There is a need to ensure students' satisfaction with university. This study will help improve service quality of the institutes. Information and data are collected using a survey questionnaire from the higher education institutes of Pakistan using convenience sampling technique. Findings revealed that with the moderating effect of university culture, university reputation and price, higher education institutes can more significantly achieve the student satisfaction. University culture positively strengthens service quality to achieve and sustain student satisfaction, while price and university reputation strengthen the relationship in a negative direction. These moderators are the significant contributing factors.
ISSN:2008-7055
2345-3745
DOI:10.22059/ijms.2017.217335.672304