Examining Chefs' Social Responsibility (CSR) during the COVID-19 pandemic

Anchored on Dowling and Pfeffer's (1975) Legitimacy Theory, this thematic content analysis paper purports to understand the ontology of various social responsibility-driven initiatives of chefs in various countries. Specifically, YouTube videos and online news published by major search engines...

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Bibliographic Details
Published inAnatolia : an international journal of tourism and hospitality research Vol. 33; no. 3; pp. 404 - 414
Main Authors De Guzman, Allan B., Mesana, John Christopher B., Roman, Jonas Airon M.
Format Journal Article
LanguageEnglish
Published Routledge 03.07.2022
Subjects
corporate social responsibility
Covid-19 pandemic
Restaurant industry
substantive actions
symbolic actions
thematic content analysis
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Summary:Anchored on Dowling and Pfeffer's (1975) Legitimacy Theory, this thematic content analysis paper purports to understand the ontology of various social responsibility-driven initiatives of chefs in various countries. Specifically, YouTube videos and online news published by major search engines were content analysed. Interestingly, a concept dubbed as The Anatomy of a Caring Chef during the COVID-19 Pandemic, consisting of three constructs of chefs as the Community Supporter, Community Leverager, and Community Enabler, emerged that offers an interesting portrait of global chefs' corporate social responsibility in this challenging times. The implications of the study's findings to the food industry, limitations, and recommendations were also discussed.
ISSN:1303-2917
2156-6909
DOI:10.1080/13032917.2021.1951782