Selection of incentives for a business strategy based on crop diversification

Aim of study: This study proposes a crop diversification innovative business model based on stakeholder preferences towards different incentive alternatives. Area of study: South-East Spain. Material and methods: Citrus intercropping practices in South-East Spain has been used as case study. Stakeho...

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Bibliographic Details
Published inSpanish journal of agricultural research : SJAR Vol. 22; no. 3; p. e0104
Main Authors Martínez-García, Victor, Zabala, José A., Albaladejo-García, José A., López-Becerra, Erasmo, Sánchez-Navarro, Virginia, Sánchez-Navarro, Jorge L., Boix-Fayos, Carolina, Martínez-Paz, José M., Alcon, Francisco
Format Journal Article
LanguageEnglish
Published Consejo Superior de Investigaciones Científicas (CSIC) 04.06.2024
Subjects
AHP
business model canvas
crop diversification
intercropping
Mediterranean agroecosystem
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Summary:Aim of study: This study proposes a crop diversification innovative business model based on stakeholder preferences towards different incentive alternatives. Area of study: South-East Spain. Material and methods: Citrus intercropping practices in South-East Spain has been used as case study. Stakeholders’ preferences for crop diversification incentives were investigated by using a multicriteria approach, and those results were integrated into the development of a business model canvas. Main results: Including crop diversification practices as environmental practices within the operational programmes of producer organizations is seen the most preferred incentive over which the business model canvas is developed. Research highlights: The establishment of business opportunities for crop diversification practices would facilitate the overcoming of adoption barriers along the agrifood value chain and would promote health and sustainable food systems.
ISSN:1695-971X
2171-9292
DOI:10.5424/sjar/2024223-20967