Expanding the Brand Race, Gender, and the Post-politics of Representation on Comedy Central

This study examines recent Comedy Central shows hailed as progressive and feminist, such as Inside Amy Schumer, Broad City, Kroll Show, Nathan for You, and Key & Peele. It reads these programs through the framework of American post-network television, considering how the network is attempting to...

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Bibliographic Details
Published inTelevision & new media Vol. 17; no. 3; pp. 272 - 287
Main Author Marx, Nick
Format Journal Article
LanguageEnglish
Published Los Angeles, CA SAGE Publications 01.03.2016
Subjects
race
gender
convergence
comedy
cable television
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Summary:This study examines recent Comedy Central shows hailed as progressive and feminist, such as Inside Amy Schumer, Broad City, Kroll Show, Nathan for You, and Key & Peele. It reads these programs through the framework of American post-network television, considering how the network is attempting to expand its brand identity in a cable marketplace cluttered with comedy. Although offering possibilities for marginalized cultural identities to be seen on-screen and courted as viewers, Comedy Central ultimately re-affirms presumptions about white male heteronormativity and comedy.
ISSN:1527-4764
1552-8316
DOI:10.1177/1527476415577212