The Animator as Inventor: Labour and the New Animated Machine Comedy of the 2010s

Around 2010, the inventor character started to populate animated blockbusters. Computer 3D animated films and their sequels such as Robots (Chris Wedge and Carlos Saldanha, 2005), Cloudy with a Chance of Meatballs (Phil Lord and Christopher Miller, 2009), Despicable Me (Pierre Coffin and Chris Renau...

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Bibliographic Details
Published inAnimation : an interdisciplinary journal Vol. 13; no. 3; pp. 238 - 251
Main Author Tai, Peng-yi
Format Journal Article
LanguageEnglish
Published London, England SAGE Publications 01.11.2018
Subjects
computer animation
film comedy
post-Fordism
operational aesthetics
computer user
inventor
Fordism
animator
labour
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Summary:Around 2010, the inventor character started to populate animated blockbusters. Computer 3D animated films and their sequels such as Robots (Chris Wedge and Carlos Saldanha, 2005), Cloudy with a Chance of Meatballs (Phil Lord and Christopher Miller, 2009), Despicable Me (Pierre Coffin and Chris Renaud, 2010) and Big Hero 6 (Don Hall and Chris Williams, 2014) all feature inventors and their extravagant machines. In this article, the author explores the inventive artisan character as a self-reflexive trope of the animator. She expands Crafton’s thesis of the animator’s self-figuration and Tom Gunning’s work on machine comedy and operational aesthetics to further discussions on the animator and thereby the labour of animation. The article seeks to reveal the political agenda in the new animated machine comedy of the 2010s, which not only reflects the modes of production of contemporary animation studios, but also the larger concerns in the post-Fordist mode of production.
ISSN:1746-8477
1746-8485
DOI:10.1177/1746847718805163