Evidence of the Real-World Effectiveness of Public Health Media Campaigns Reinforces the Value of Perceived Message Effectiveness in Campaign Planning

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Bibliographic Details
Published inJournal of communication Vol. 68; no. 5; pp. 998 - 1000
Main Authors Davis, Kevin C, Duke, Jennifer C
Format Journal Article
LanguageEnglish
Published 01.10.2018
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ISSN:0021-9916
1460-2466
DOI:10.1093/joc/jqy045