Internationalization patterns and their effects on company performance

The goal of this article is to identify internationalization patterns and analyze their effects on company performance. This is a quantitative study with a sample of 343 Brazilian companies that have had export operations for more than three years. Results indicate that companies choose between two...

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Bibliographic Details
Published inJOSCM. Journal of Operations and Supply Chain Management Vol. 11; no. 1; pp. 53 - 63
Main Authors Costa, Augusto Dalmoro, Camboim, Guilherme Freitas, Zen, Aurora Carneiro
Format Journal Article
LanguageEnglish
Published Sao Paulo Fundação Getulio Vargas 2018
Subjects
Global marketing
Globalization
Group dynamics
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Summary:The goal of this article is to identify internationalization patterns and analyze their effects on company performance. This is a quantitative study with a sample of 343 Brazilian companies that have had export operations for more than three years. Results indicate that companies choose between two distinct paths to internationalization. In the first group are firms that seek to enter the global market proactively. They are present in more countries, have an in-house department of internationalization and a better economic-financial performance. The second group consists of companies that approach internationalization reactively. They outsource part of the process, succeed only in entering markets that are less demanding and do not perform as well as the first group.
ISSN:1984-3046
1984-3046
DOI:10.12660/joscmv11n1p53-63