A double design-science perspective of entrepreneurship – the example of smart contracts in the insurance market

• Published in: Journal of Work-Applied Management Vol. 13; no. 1; pp. 69 - 87
• Main Author: Hoffmann, Christian Hugo
• Format: Journal Article
• Language: English
• Published: Bingley Emerald Group Publishing Limited 26.04.2021; Emerald Publishing
• Subjects: Bank technology; Blockchain; Business models; Case studies; Competition; design-science perspective of entrepreneurship; education; Entrepreneurs; Entrepreneurship; Insurance companies; Insurance industry; insurtech; Knowledge; Learning; Market penetration; smart contracts; Students; Trends
• ISSN: 2205-2062; 2205-149X
• DOI: 10.1108/JWAM-08-2020-0037

Purpose Following the call for strengthening the third pillar of knowledge in entrepreneurship as well as work-applied management contexts constituted by pragmatic design principles, we present a case study on an insurtech for insurance firms specialized in smart contract insurance solutions such as flight delay or ski resort insurance. Design/methodology/approach Design science. Findings This not only serves as a pointer for how insurances may master their digital transformation while remaining competitive. But moreover, on the meta level, we find that the adoption of entrepreneurial design principles by the students, whose experiential project represents our case study, does not necessarily require continuous support or foundational knowledge to be delivered beforehand. However, for a deeper or more holistic assessment of the case sketched in their project, it makes sense to introduce them to newer developments such as the simple, practical framework of the Entrepreneur's Question Index. Originality/value Innovative teaching method on innovative topics.