The Uses and Gratifications of Language in Social Media among the Indian Subcontinental Diaspora in the U.S

This study examines the uses and gratifications of language in social media among the Indian subcontinental diaspora in the United States, based on data collected from an online survey of 535 adult immigrants following a snowballing technique. Results showed the use of native language is related to...

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Bibliographic Details
Published inJournal of intercultural communication research Vol. 46; no. 5; pp. 478 - 496
Main Authors Hossain, Mohammad Delwar, Veenstra, Aaron S.
Format Journal Article
LanguageEnglish
Published Routledge 03.09.2017
Subjects
Community
identity
Indian subcontinent
language
social media
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Summary:This study examines the uses and gratifications of language in social media among the Indian subcontinental diaspora in the United States, based on data collected from an online survey of 535 adult immigrants following a snowballing technique. Results showed the use of native language is related to the use of home country media, while the use of English language is related to emotional adjustment. This study contributes to the literature on social media, community, and language preference by opening avenues for conducting further research on the usage of language in social media among the Indian subcontinental diaspora in the United States. The findings of this study contribute to an understanding of the influence of social media on language preference.
ISSN:1747-5759
1747-5767
DOI:10.1080/17475759.2017.1377101