Identity, Intended Image, Construed Image, and Reputation: An Interdisciplinary Framework and Suggested Terminology
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| Published in | Journal of the Academy of Marketing Science Vol. 34; no. 2; pp. 99 - 106 |
|---|---|
| Main Author | |
| Format | Journal Article |
| Language | English Japanese |
| Published |
01.04.2006
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| Online Access | Get full text |
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