Identity, Intended Image, Construed Image, and Reputation: An Interdisciplinary Framework and Suggested Terminology
Saved in:
| Published in | Journal of the Academy of Marketing Science Vol. 34; no. 2; pp. 99 - 106 |
|---|---|
| Main Author | |
| Format | Journal Article |
| Language | English Japanese |
| Published |
01.04.2006
|
| Online Access | Get full text |
Cover
Loading…
| ISSN: | 0092-0703 |
|---|---|
| DOI: | 10.1177/0092070305284969 |