Developing Self-Marketing Skills: Are Marketing Students Prepared for the Job Search?

Sooner or later, most marketing and business students realize that today’s job market is competitive, challenging, and requires substantial effort in order to pursue successfully. This article presents the authors’ observations, job market statistics, relevant academic literature, and survey results...

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Bibliographic Details
Published inJournal of marketing education Vol. 25; no. 3; pp. 196 - 207
Main Authors McCorkle, Denny E., Alexander, Joe F., Reardon, James, Kling, Nathan D.
Format Journal Article
LanguageEnglish
Published Boulder SAGE Publications 01.12.2003
SAGE PUBLICATIONS, INC
Subjects
Academic Language
Business education
Career Development
Career development planning
Careers
College campuses
Communication
Economic conditions
Education
Employees
Employers
Employment
Gender differences
Internship Programs
Internships
Job hunting
Labor market
Management Information Systems
Market planning
Marketing
Part Time Employment
Skill Development
Skills
Statistical analysis
Students
Studies
Teaching Methods
Tenure
Unemployment
United States > US
skills
self-marketing
students
search
job
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Summary:Sooner or later, most marketing and business students realize that today’s job market is competitive, challenging, and requires substantial effort in order to pursue successfully. This article presents the authors’ observations, job market statistics, relevant academic literature, and survey results concerning the marketing and business student job search process. The research findings guide several recommendations for developing student self-marketing and job search skills, with the perspective of teaching students to apply what they have learned in their marketing courses.
ISSN:0273-4753
1552-6550
DOI:10.1177/0273475303257517