Global fashion research evolution (2010-2023): A systematic review of the Journal of Global Fashion Marketing focused on luxury fashion

This study systematically reviews all academic articles published in the Journal of Global Fashion Marketing (JGFM) between 2010 and 2023. This review aims to identify and analyze trends in fashion marketing research over the last 13 years, including the main themes and topics covered, research meth...

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Bibliographic Details
Published inJournal of global fashion marketing Vol. 15; no. 4; pp. 482 - 503
Main Authors Ko, Eunju, Murgia, Chiara
Format Journal Article
LanguageEnglish
Published Routledge 01.10.2024
한국마케팅과학회
Subjects
global fashion research
Journal of Global Fashion Marketing
luxury trends
research themes
systematic review
경영학
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Summary:This study systematically reviews all academic articles published in the Journal of Global Fashion Marketing (JGFM) between 2010 and 2023. This review aims to identify and analyze trends in fashion marketing research over the last 13 years, including the main themes and topics covered, research methodologies used, and authors and their contributions to the development of the discipline. Furthermore, it focuses on "luxury", comparing articles published in JGFM with other major academic journals, providing a comprehensive and global overview of how luxury trends and interests have evolved in recent years. The study is relevant to academics, practitioners, policymakers, and researchers in the broader field of marketing and consumer behavior in the luxury fashion industry.
Bibliography:https://doi.org/10.1080/20932685.2024.2391429
ISSN:2093-2685
2325-4483
DOI:10.1080/20932685.2024.2391429