FORMATION OF A STRATEGY AND MECHANISM OF INTERACTION BETWEEN PARTICIPANTS OF DIGITAL PLATFORMS

• Published in: Strategičeskie rešeniâ i risk-menedžment (Online) Vol. 13; no. 3; pp. 255 - 266
• Main Author: Kuznetsova, M. O.
• Format: Journal Article
• Language: English; Russian
• Published: Real Economics Publishing House 21.10.2022
• Subjects: digital platforms; participants of digital platforms; the mechanism of interaction of participants; the relationship of participants of digital platforms; the roles of participants of digital platforms
• ISSN: 2618-947X; 2618-9984
• DOI: 10.17747/2618-947X-2022-3-255-266

The article reviewed the literature in the framework of the study of digital platforms. The main types of digital platforms were considered: instrumental, infrastructural and applied. Within the framework of three types of digital platforms, the features of the of interaction mechanism between their participants are considered. A study was also conducted in terms of determining the levels of interaction between participants of digital platforms within the framework of social, managerial, economic and technological activities. It was revealed that, in general, within the framework of digital platforms, their participants are characterized by a high level of relationships. At the same time, the article conducted a study to determine the role of each participant in the development of their interaction within digital platforms of instrumental, infrastructural and applied types. It is revealed that the development of relationships between participants of digital platforms is influenced by the integration of all participants providing a synergistic effect.