We Don’t Need Another Hero — Implications from Network Structure and Resource Commitment for Movie Performance

This study offers a new framework for organizing a motion picture in such a way that enhances its chances for box-office success. We combine and expand two strands of research for the moviemaking industry: the economic approach and the social network perspective. Specifically, we integrate the produ...

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Bibliographic Details
Published inSchmalenbach business review Vol. 60; no. 1; pp. 74 - 98
Main Authors Meiseberg, Brinja, Ehrmann, Thomas, Dormann, Julian
Format Journal Article
LanguageEnglish
Published Cham Springer International Publishing 2008
Subjects
Accounting/Auditing
Business and Management
Business studies
Cinema
Film industry
Finance
Leisure industry
Management
Marketing
Network Analysis
Production
Social networks
D85
Motion Picture Industry
D70
Network Analysis
Star Power
L14
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Summary:This study offers a new framework for organizing a motion picture in such a way that enhances its chances for box-office success. We combine and expand two strands of research for the moviemaking industry: the economic approach and the social network perspective. Specifically, we integrate the product-inherent categories of the creative sphere and financial resources and the product-induced categories of marketing support and competition with concepts from social network analysis (i.e., connectivity and density). We test our hypotheses on a sample of top ten German movies as to box-office admissions for the period 1990–2004. We find that extensive care and industry knowledge are required when organizing the economic and social framework in which a film project is undertaken, since ultimately, movie success does not depend on individual star power. On the contrary, the real star is the team.
Bibliography:ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
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ISSN:1439-2917
1439-2917
DOI:10.1007/BF03396760