The Present Status of The Marketing Concept
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| Published in | Journal of marketing Vol. 36; no. 1; p. 50 |
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| Main Author | |
| Format | Journal Article |
| Language | English |
| Published |
01.01.1972
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| Online Access | Get full text |
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| ISSN: | 0022-2429 |
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| DOI: | 10.2307/1250868 |