The Dynamic Roots of School Leaders’ Twitter Use A Structurational Perspective on Technology Use

Some postulate that social media tools, such as Twitter, might be used to support educator professional learning. Drawing upon interviews and tweets from 17 school administrators, this study examined the factors and consequences of administrators’ Twitter use. It finds that administrators’ understan...

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Bibliographic Details
Published inJournal of school leadership Vol. 26; no. 5; pp. 837 - 864
Main Authors Cho, Vincent, Rangel, Virginia Snodgrass
Format Journal Article
LanguageEnglish
Published Los Angeles, CA SAGE Publications 01.09.2016
Sage Publications, Inc
Subjects
Administrator Attitudes
Educational aspects
Management Development
Principals
School administrators
Social aspects
Social Media
Social Theories
Structuration theory
Technology application
Technology Uses in Education
Use Studies
Users (Information)
Canada
United States
Principals
Structuration Theory
Social Media
Technology
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Summary:Some postulate that social media tools, such as Twitter, might be used to support educator professional learning. Drawing upon interviews and tweets from 17 school administrators, this study examined the factors and consequences of administrators’ Twitter use. It finds that administrators’ understandings and uses of Twitter changed over time, subject to influences such as interactions with colleagues, one's sense of online visibility, and abilities to develop workarounds for Twitter's limitations. The discussion explores issues relating to the future of educators’ social media use, as well as how to theorize about the implementation and adoption of technologies in education.
ISSN:1052-6846
DOI:10.1177/105268461602600505