A Conjoint Analysis of Paper Demand by Commercial Graphic Designers

Conjoint analysis was used to evaluate the preferences of graphic designers toward kenaf paper. Results indicate that price is of overwhelming importance to designers in their purchasing decisions regarding paper stock. If priced competitively with existing wood and recycled papers, kenaf products s...

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Bibliographic Details
Published inAgricultural and resource economics review Vol. 28; no. 2; pp. 182 - 189
Main Authors McDermott, J., Bacon, J.R., Pesek, J., Gempesaw, C.M., Tilmon, H.D.
Format Journal Article
LanguageEnglish
Published New York, US Cambridge University Press 01.10.1999
Northeastern Agricultural and Resource Economics Association
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Summary:Conjoint analysis was used to evaluate the preferences of graphic designers toward kenaf paper. Results indicate that price is of overwhelming importance to designers in their purchasing decisions regarding paper stock. If priced competitively with existing wood and recycled papers, kenaf products should gain market share among designers.
ISSN:1068-2805
2372-2614
DOI:10.1017/S1068280500008170