Human and other critical factors in organizational learning in the hotel industry: A contingency approach

• Published in: Tourism & management studies Vol. 12; no. 1; pp. 97 - 106
• Main Authors: Alonso-Almeida, María del Mar, Celemín-Pedroche, Maria de la Soledad, Rubio-Andrada, Luis, Rodríguez-Antón, José Miguel
• Format: Journal Article
• Language: English
• Published: Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve 01.03.2016
• Subjects: contingency factors; external drivers; HOSPITALITY, LEISURE, SPORT & TOURISM; internal drivers; learning enablers; organisational learning; organisational learning in the Tourism field; learning enablers; external; factores conductores internos; factores conductores externos; internal drivers; factores de contingencia; potenciadores del aprendizaje; Organizational learning; contingency factors; Aprendizaje organizativo
• ISSN: 2182-8458; 2182-8466; 2182-8466
• DOI: 10.18089/tms.2016.12110

Organizational learning is instrumental to successful adaptation to today’s changing environment. Research on the subject in the context of the hotel industry is scant, however. The present study surveyed 147 Spanish hotels to determine the extent to which they drew from internal and external drivers and cultural and technological enablers and the level of organizational learning attained. These hotels were also characterized by the contingency factors most relevant to the industry and, based on the results, grouped into four clearly distinct clusters. An analysis of the groupings confirmed statistically significant inter-cluster differences. The empirical evidence gathered suggests that while all the hotel establishments studied stressed organizational learning, individual features determined differences in how successfully it is implemented. The inter-cluster differences identified suggest that the valuation of organizational learning varies with hotel type and, therefore, different organizational learning strategies must be implemented to attain higher performance.