The elderly at the millennium: Courting the older consumer

A major debate in social gerontology has been where ageing might be going in the future. In this article, author Thomas K. Fitzgerald looks at media challenges as responses to economic realities, as well as futurist predictions of the millennium--the preeminent metaphor for the future. Progress is n...

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Bibliographic Details
Published inAgeing international Vol. 25; no. 1; pp. 72 - 86
Main Author Fitzgerald, Thomas K
Format Journal Article
LanguageEnglish
Published New York Springer Nature B.V 01.07.1999
Subjects
Aging
Consumers
Demographic Change
Elderly
Futures (of Society)
Marketing
Mass Media Images
Older people
United States of America
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Summary:A major debate in social gerontology has been where ageing might be going in the future. In this article, author Thomas K. Fitzgerald looks at media challenges as responses to economic realities, as well as futurist predictions of the millennium--the preeminent metaphor for the future. Progress is noted based on current metaphors of ageing and the aged as well as on the status of the elderly in consumer-oriented societies.[PUBLICATION ABSTRACT]
Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
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ISSN:0163-5158
1936-606X
DOI:10.1007/s12126-999-1007-3