Masculine elocution, New Oratory, and the voice of Elizabeth Holmes

This essay reflects on the public speech of former CEO and tech-entrepreneur Elizabeth Holmes in order to call attention to contemporary codes of masculine eloquence. Holmes's speech style exemplifies what business scholars call the 'New Oratory,' an Anglo-masculine mode of address as...

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Bibliographic Details
Published inCommunication and critical/cultural studies Vol. 22; no. 1; pp. 49 - 66
Main Author Marchiselli, Chani
Format Journal Article
LanguageEnglish
Published Abingdon Routledge 02.01.2025
Taylor & Francis Ltd
Subjects
Cultural studies
Elizabeth Holmes
elocution
Entrepreneurship
gender
New Oratory
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TED Talk
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Summary:This essay reflects on the public speech of former CEO and tech-entrepreneur Elizabeth Holmes in order to call attention to contemporary codes of masculine eloquence. Holmes's speech style exemplifies what business scholars call the 'New Oratory,' an Anglo-masculine mode of address associated with neoliberal entrepreneurship and adapted to digital platforms. This essay traces the development of New Oratory in order to suggest that its conventions and ideological markers made Holmes's speech sound momentarily efficacious, and argues for further consideration of how New Oratory and its elocutionary practices proliferate ideologies in the digital age.
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ISSN:1479-1420
1479-4233
DOI:10.1080/14791420.2024.2415647