Limited self-enterprise: liminality, normativity, and commodity of Chinese game streamers

This research delves into China's digital gaming landscape, focusing on live game streamers and their transformation into "limited self-enterprise" figures within the country's neoliberal context. The study utilizes in-depth interviews with 15 game streamers, illustrating the eff...

Full description

Saved in:
Bibliographic Details
Published inCommunication and critical/cultural studies Vol. 22; no. 1; pp. 102 - 118
Main Authors Lin, Zhongxuan, Zhong, Yifan, Zhao, Yupei
Format Journal Article
LanguageEnglish
Published Abingdon Routledge 02.01.2025
Taylor & Francis Ltd
Subjects
Cultural studies
Esports
game streamers
Games
livestreaming
self as enterprise
self-enterprise
Online AccessGet full text

Cover

More Information
Summary:This research delves into China's digital gaming landscape, focusing on live game streamers and their transformation into "limited self-enterprise" figures within the country's neoliberal context. The study utilizes in-depth interviews with 15 game streamers, illustrating the effects of neoliberal economic policies on the livestreaming industry and the challenges faced by streamers. "Limited self-enterprise" is introduced as a modification of Foucault's discourse, contributing to subjectivity studies and neoliberalism's understanding. This study broadens the theoretical lens applied to game streamers' subjectivity, offering a more inclusive and diverse view.
Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 14
ISSN:1479-1420
1479-4233
DOI:10.1080/14791420.2024.2415650