A history of the marketing of British Columbia softwood lumber

This paper provides a historical account of the marketing of British Columbia softwood lumber, one of Canada's pioneering lumber exporting regions. History teaches lessons concerning cooperation, the necessity for market diversity, and understanding customers' perspectives. As customer ori...

Full description

Saved in:
Bibliographic Details
Published inForestry chronicle Vol. 70; no. 5
Main Author Cohen, D.H. (University of British Columbia, Vancouver, BC, Canada.)
Format Journal Article
LanguageEnglish
Published 01.09.1994
Subjects
BOIS DE RESINEUX
BOIS DEBITE
COLOMBIE BRITANNIQUE
COLUMBIA BRITANICA
COMMERCIALISATION
EXPORTACIONES
EXPORTATION
HISTOIRE
HISTORIA
MADERA DE CONIFERAS
MADERA ELABORADA
MERCADEO
Online AccessGet more information

Cover

More Information
Summary:This paper provides a historical account of the marketing of British Columbia softwood lumber, one of Canada's pioneering lumber exporting regions. History teaches lessons concerning cooperation, the necessity for market diversity, and understanding customers' perspectives. As customer orientation becomes increasingly important for lumber producers to maintain and/or improve their international competitive position, foresters need to become more aware of the international marketing of wood products. Understanding the history of marketing B.C. lumber products can provide the foundation for foresters to help plan future exporting accomplishments
Bibliography:B50
9502752
E71
K50
ISSN:0015-7546
DOI:10.5558/tfc70578-5