Got ink, get paid? Exploring the impact of tattoo visibility on crowdfunding performance

Tattoos reflect an increasingly popular form of creative self-expression and there is an increased prevalence of tattoos among entrepreneurs engaging in crowdfunding. As such, our study is the first to explore how visible displays of tattoos within crowdfunding campaigns relate to campaign performan...

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Bibliographic Details
Published inJournal of Business Venturing Insights Vol. 17; p. e00317
Main Authors Kincaid, Paula A., Short, Jeremy C., Wolfe, Marcus T.
Format Journal Article
LanguageEnglish
Published Elsevier Inc 01.06.2022
Subjects
Creativity
Crowdfunding
Self-expression
Tattoos
Self-expression
Crowdfunding
Tattoos
Creativity
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Summary:Tattoos reflect an increasingly popular form of creative self-expression and there is an increased prevalence of tattoos among entrepreneurs engaging in crowdfunding. As such, our study is the first to explore how visible displays of tattoos within crowdfunding campaigns relate to campaign performance. Using a creativity perspective, we examine how displaying tattoos differentially impacts two key measures of crowdfunding performance: numbers of backers and funds pledged. We analyze a sample of 1500 crowdfunding campaigns from Kickstarter, and find a positive relationship between visible displays of tattoos and crowdfunding performance. We move the conversation regarding the impact of body art beyond non-entrepreneurial contexts by providing evidence that tattoo visibility does not hinder an entrepreneur's efforts to raise funds for their venture. •Visual displays of tattoos are positively associated with crowdfunding performance.•Both artistic and non-artistic crowdfunding campaigns benefit from displays of tattoos.•Tattoos have a more positive relationship with crowdfunding performance for campaigns with low levels of creative language.
ISSN:2352-6734
2352-6734
DOI:10.1016/j.jbvi.2022.e00317