CONVENIENCE SAMPLING: A REVIEW AND GUIDELINES FOR QUANTITATIVE RESEARCH

Convenience sampling is widely used in business and management research, yet its application in quantitative studies is often criticized for lacking rigor and transparency. Despite its prevalence, structured guidance on its responsible use remains limited. This editorial discusses various types of c...

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Published inJournal of Applied Structural Equation Modelling Vol. 9; no. 2; pp. 1 - 15
Main Authors Mumtaz Ali Memon, Ramayah Thurasamy, Hiram Ting, Jun-Hwa Cheah
Format Journal Article
LanguageEnglish
Published Sarawak Research Society (SRS) 01.06.2025
Subjects
business and management research
convenience sampling
non-probability sampling
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Abstract Convenience sampling is widely used in business and management research, yet its application in quantitative studies is often criticized for lacking rigor and transparency. Despite its prevalence, structured guidance on its responsible use remains limited. This editorial discusses various types of convenience sampling, providing practical examples, outlining its key strengths and limitations, and presenting structured, step-by-step guidelines to support the rigorous application and reporting of convenience sampling in quantitative research. The goal is not to promote this method over probability sampling but to equip researchers, especially those with limited resources or access, with practical tools to enhance the quality and credibility of their research projects.
AbstractList Convenience sampling is widely used in business and management research, yet its application in quantitative studies is often criticized for lacking rigor and transparency. Despite its prevalence, structured guidance on its responsible use remains limited. This editorial discusses various types of convenience sampling, providing practical examples, outlining its key strengths and limitations, and presenting structured, step-by-step guidelines to support the rigorous application and reporting of convenience sampling in quantitative research. The goal is not to promote this method over probability sampling but to equip researchers, especially those with limited resources or access, with practical tools to enhance the quality and credibility of their research projects.
Author Ramayah Thurasamy
Jun-Hwa Cheah
Hiram Ting
Mumtaz Ali Memon
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SubjectTerms business and management research
convenience sampling
non-probability sampling
Title CONVENIENCE SAMPLING: A REVIEW AND GUIDELINES FOR QUANTITATIVE RESEARCH
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