CONVENIENCE SAMPLING: A REVIEW AND GUIDELINES FOR QUANTITATIVE RESEARCH

Convenience sampling is widely used in business and management research, yet its application in quantitative studies is often criticized for lacking rigor and transparency. Despite its prevalence, structured guidance on its responsible use remains limited. This editorial discusses various types of c...

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Bibliographic Details
Published inJournal of Applied Structural Equation Modelling Vol. 9; no. 2; pp. 1 - 15
Main Authors Mumtaz Ali Memon, Ramayah Thurasamy, Hiram Ting, Jun-Hwa Cheah
Format Journal Article
LanguageEnglish
Published Sarawak Research Society (SRS) 01.06.2025
Subjects
business and management research
convenience sampling
non-probability sampling
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Summary:Convenience sampling is widely used in business and management research, yet its application in quantitative studies is often criticized for lacking rigor and transparency. Despite its prevalence, structured guidance on its responsible use remains limited. This editorial discusses various types of convenience sampling, providing practical examples, outlining its key strengths and limitations, and presenting structured, step-by-step guidelines to support the rigorous application and reporting of convenience sampling in quantitative research. The goal is not to promote this method over probability sampling but to equip researchers, especially those with limited resources or access, with practical tools to enhance the quality and credibility of their research projects.
ISSN:2590-4221
2590-4221
DOI:10.47263/JASEM.9(2)01