Effectiveness of business strategies in Brazilian textile industry

ABSTRACT This research analyses how the interaction between strategy capabilities, strategy types, strategy formulation quality and implementation capability affect organizational performance in Brazilian textiles companies. This article proposes and tests a conceptual framework, using a structural...

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Published inRevista de administração (São Paulo) Vol. 51; no. 2; pp. 225 - 239
Main Authors Batista, Paulo César de Sousa, Lisboa, João Veríssimo de Oliveira, Augusto, Mário Gomes, Almeida, Fátima Evaneide Barbosa de
Format Journal Article
LanguageEnglish
Published Departamento de Administração da Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo 01.06.2016
Universidade de São Paulo
Subjects
capacidades
desempeño de la empresa
efectividad de la estrategia
implementación de estrategias
industria textil en Brasil
MANAGEMENT
PYME
PYME
implementação estratégica
efectividad de la estrategia
desempeño de la empresa
PME
SME
implementación de estrategias
strategy implementation capability
capacidades
Brazilian textile industry
performance da firma
indústria têxtil brasileira
strategy effectiveness
firm's performance
Efetividade da estratégia
industria textil en Brasil
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Summary:ABSTRACT This research analyses how the interaction between strategy capabilities, strategy types, strategy formulation quality and implementation capability affect organizational performance in Brazilian textiles companies. This article proposes and tests a conceptual framework, using a structural equation modeling of a set of 211 valid questionnaires on Brazilian textiles firms. The results support links between focus strategy and marketing capabilities, and between cost leadership strategy and management capabilities. However, the relationship between technologic capabilities and differentiation strategy was not statistically significant. The existence of an inter-relationship between generic strategies of focus, cost leadership and differentiation indicates the use of combined strategies. Concerning the firms' financial performance, the results show that management capability and market performance have a statistically significant relationship with financial performance.
ISSN:0080-2107
1984-6142
1984-6142
DOI:10.5700/rausp1236