Measurement of Consciousness of Female University Students and Employed Women for the Mail-Order Underwear

In this paper, female university students' and employed women's consciousness for the mail order underwear was studied. The results obtained by factor analysis are as follows : 1) The factor structure of their consciousness for the mail order underwear is interpreted as (F1) feel ashamed o...

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Published inSen'i Kikai Gakkaishi (Journal of the Textile Machinery Society of Japan) Vol. 52; no. 6; pp. T96 - T103
Main Author Tamura, Kazuko
Format Journal Article
LanguageEnglish
Published The Textile Machinery Society of Japan 1999
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Summary:In this paper, female university students' and employed women's consciousness for the mail order underwear was studied. The results obtained by factor analysis are as follows : 1) The factor structure of their consciousness for the mail order underwear is interpreted as (F1) feel ashamed of measuring size, (F2) a many kinds of form and size of goods, (F3) returning or exchanging goods. 2) As a result of comparing the factor score, it was found that the students and employed women who bought in mail order underwear were strongly interested in a variety of merchandise and size, and were lower a sense of returning or exchanging goods than who didn't buy. 3) It was found that the student women were more ashamed of measuring size than employed women and that they felt.
ISSN:0371-0580
1880-1994
DOI:10.4188/transjtmsj.52.6_T96