Increasing Response Rates to Web-Based Surveys

We review a popular method for collecing data--Web-based surveys. Although Web surveys are popular, one major concern is their typically low response rates. Using the Dillman et al. (2009) approach, we designed, pre-tested, and implemented a survey on climate change with Extension professionals in t...

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Bibliographic Details
Published inJournal of extension Vol. 50; no. 6
Main Authors Monroe, Martha C, Adams, Damian C
Format Journal Article
LanguageEnglish
Published Extension Journal, Inc 01.12.2012
Subjects
Attitude Measures
Climate
Evaluation Methods
Extension Agents
Extension Education
Georgia
Online Surveys
Research Methodology
Responses
Test Construction
United States (Southeast)
Georgia
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Summary:We review a popular method for collecing data--Web-based surveys. Although Web surveys are popular, one major concern is their typically low response rates. Using the Dillman et al. (2009) approach, we designed, pre-tested, and implemented a survey on climate change with Extension professionals in the Southeast. The Dillman approach worked well, and we generated response rates as high as 79%. However, the method was not problem-free. We share several lessons learned and recommendations for increasing response rates with Web-based surveys and draw attention to the importance of personalized and repeated contact for improving survey response rates.
ISSN:1077-5315
0022-0140
1077-5315
DOI:10.34068/joe.50.06.34