Heterodox Approach of Supply Chains: A Praise of Slowness

Since the 1980s, studies in logistics and SCM have continually focused on the control of time and space to obtain a sustainable, competitive advantage. The most sophisticated models underline that tightening of deadlines in a JIT economy is essential to all supply chain members to satisfy an increas...

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Bibliographic Details
Published inSupply chain forum Vol. 14; no. 4; pp. 42 - 53
Main Authors Abbad, Hicham, Paché, Gilles
Format Journal Article
LanguageEnglish
Published Taylor & Francis 2013
Kedge Business School
Subjects
Business administration
e-commerce
experience
Humanities and Social Sciences
online shopping
retailing
service quality
slowness logistics
service quality
online shopping
e-commerce
slowness logistics
experience
retailing
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Summary:Since the 1980s, studies in logistics and SCM have continually focused on the control of time and space to obtain a sustainable, competitive advantage. The most sophisticated models underline that tightening of deadlines in a JIT economy is essential to all supply chain members to satisfy an increasingly chrono-sensitive customer. The aim of the article is to question this dominant paradigm from a synthesis of various academic studies, showing that slowness logistics can appear to be efficient in a more low-cost than high-tech perspective. Numerous illustrations from online shopping and retailing industry show that it is possible to act on a more substantial delivery time and recurring out-of-stocks while attracting customers who consider themselves satisfied.
ISSN:1625-8312
1624-6039
DOI:10.1080/16258312.2013.11517327