E-Marketing via Augmented Reality: A Case Study in the Tourism and Hospitality Industry

Marketing plays an extremely significant role in the success of any business. In the hospitality and tourism industry, marketing is a key tool to introduce various destinations to customers and attract them to visit a place or stay in a particular hotel. The forms of marketing have considerably evol...

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Bibliographic Details
Published inIEEE potentials Vol. 38; no. 1; pp. 43 - 47
Main Authors Shabani, Neda, Munir, Arslan, Hassan, Azizul
Format Journal Article
LanguageEnglish
Published New York IEEE 01.01.2019
The Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subjects
Augmented reality
Consumer behavior
Market strategy
Marketing
Strategic planning
Tourism
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Summary:Marketing plays an extremely significant role in the success of any business. In the hospitality and tourism industry, marketing is a key tool to introduce various destinations to customers and attract them to visit a place or stay in a particular hotel. The forms of marketing have considerably evolved during the past decades owing to enhancements in technology.
ISSN:0278-6648
1558-1772
DOI:10.1109/MPOT.2018.2850598