Distinct effects of intrinsic motivation and extrinsic rewards on radical and incremental creativity: The moderating role of goal orientations

• Published in: Journal of organizational behavior Vol. 40; no. 9-10; pp. 1013 - 1026
• Main Authors: Malik, Muhammad Abdur Rahman, Choi, Jin Nam, Butt, Arif Nazir
• Format: Journal Article
• Language: English
• Published: Chichester Wiley Periodicals Inc 01.12.2019
• Subjects: Creativity; Employees; Extrinsic motivation; extrinsic rewards; goal orientation; Hierarchies; incremental creativity; Intrinsic motivation; Motivation; Objectives; Organizational behavior; Organizational change; Organizational climate; radical creativity; Rewards
• ISSN: 0894-3796; 1099-1379
• DOI: 10.1002/job.2403

Summary Previous studies have investigated the role of intrinsic motivation and extrinsic rewards in enhancing employee creativity. However, the possibility that these motivational factors affect the creativity of different types remains largely unexplored, particularly in the organizational settings. Moreover, the potential that personality traits may moderate the function of these motivational factors toward creativity is another underresearched area. By drawing on the person–situation interaction perspective, we propose that both intrinsic motivation and extrinsic rewards predict creativity but of different types. Thus, we diverge from the view that creativity is a uniform criterion domain by adopting the distinction between radical and incremental creativity. Our empirical analysis of 220 independent employee–supervisor dyads confirmed that intrinsic motivation and extrinsic rewards predict radical and incremental creativity, respectively. Moreover, the effects of intrinsic motivation on radical and incremental creativity are more positive for employees with higher learning goal orientation. By contrast, the effect of extrinsic rewards on incremental creativity is more positive for employees with higher performance goal orientation. This study offers elaborate and nuanced perspectives and insights into the role of different motivational processes in the development of different types of creativity.