Recent Attribution Research in Consumer Behavior: A Review and New Directions

Recent consumer behavior research testing attribution theory principles is summarized and critiqued. Most studies on antecedents of causal inferences focus on how information about a product influences attributions, how the discounting effect influences liking for products, and how self-perception p...

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Bibliographic Details
Published inThe Journal of consumer research Vol. 14; no. 4; pp. 548 - 565
Main Author Folkes, Valerie S.
Format Journal Article
LanguageEnglish
Published Journal of Consumer Research 01.03.1988
Subjects
Attribution theory
Consumer behavior
Consumer motivation
Consumer psychology
Consumer research
Marketing
Motivation research
Personality psychology
Social psychology
Sumer
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Summary:Recent consumer behavior research testing attribution theory principles is summarized and critiqued. Most studies on antecedents of causal inferences focus on how information about a product influences attributions, how the discounting effect influences liking for products, and how self-perception processes influence willingness to participate in marketing research. Research examining consequences of causal inferences focuses on product satisfaction. Major trends in attribution theory and future research directions are indicated
ISSN:0093-5301
1537-5277
DOI:10.1086/209135