Trust in online advice

Many people are now influenced by the information and advice they find on the Internet, much of it of dubious quality. Briggs et al describe two studies concerned with those factors capable of influencing people's response to online advice.

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Bibliographic Details
Published inSocial science computer review Vol. 20; no. 3; p. 321
Main Authors Briggs, Pamela, Burford, Bryan, De Angeli, Antonella, Lynch, Paula
Format Journal Article
LanguageEnglish
Published Thousand Oaks SAGE PUBLICATIONS, INC 01.10.2002
Subjects
Decision making
Electronic commerce
Influence
Internet
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Summary:Many people are now influenced by the information and advice they find on the Internet, much of it of dubious quality. Briggs et al describe two studies concerned with those factors capable of influencing people's response to online advice.
ISSN:0894-4393
1552-8286
DOI:10.1177/08939302020003009