Is MDM the route to the Holy Grail?
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Published in | Journal of database marketing & customer strategy management Vol. 15; no. 4; pp. 218 - 220 |
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Main Author | |
Format | Journal Article |
Language | English |
Published |
London
Palgrave Macmillan UK
01.12.2008
Palgrave Macmillan |
Subjects | |
Online Access | Get full text |
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ISSN: | 1741-2439 1741-2447 1741-2447 |
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DOI: | 10.1057/dbm.2008.21 |