Retail-Store Type Digital Signage Solution Development And Usability Test Using Android Mini PC

• Published in: The Journal of the Korea Contents Association Vol. 15; no. 4; pp. 29 - 44
• Main Authors: Lim, Jungtaek, Shin, Dong-Hee
• Format: Journal Article
• Language: English
• Published: 한국콘텐츠학회 28.04.2015
• Subjects: 학제간연구; Retail-Store Digital Signage System; 사용성 테스트; Retail-Store 디지털사이니지 시스템; Android Mini PC; 안정성 테스트; Usability Test; Stability Test; 안드로이드 미니PC
• ISSN: 1598-4877; 2508-6723
• DOI: 10.5392/JKCA.2015.15.04.029

Digital Signage, a way of advertising or delivering information to viewers through digital displays, has expanded from being just an advertising channel in public places. Recently, it has become widely prevalent in restaurants and retail stores. Despite its wide expansion, digital signage is limited to specific usages and services and the devices it uses are also quite expensive. This study introduces a stick-type digital signage product that operates on Android OS, which addresses all the weaknesses of digital signage with much more reasonable pricing and stable operation. For stability, performance tests were executed on the hardware and applications. The results for hardware performance were extremely promising, as each scenario’s maximum performance results, measured by Load Runner programs, reached target indexes. Also, as a result of the usability test, all participants, including non-digital signage system users (novices), were able to easily learn all the tasks. As a result of user satisfaction survey, positive responses were exhibited for ease of learning and usability (LEU), helpfulness and problem solving capabilities (HPSC), affective aspect and multimedia properties (AAMP), commands and minimal memory load (CMML), and control and efficiency (CE). KCI Citation Count: 0