Corporate Social Responsibility and Customer Behavior: A Developing Country Perspective

This study evaluates the determinants of customer behavior (brand loyalty and willingness to pay a price premium) within the framework of corporate social responsibility. We develop and test a model in the context of a developing country. The results reveal that customer CSR activities have an impac...

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Bibliographic Details
Published inLahore.j.bus Vol. 4; no. 1; pp. 1 - 22
Main Authors Saleem, Farida, Gopinath, C.
Format Journal Article
LanguageEnglish
Published Lahore School of Economics 01.10.2015
Subjects
brand loyalty
customer CSR
environmental CSR
willingness to pay price premium
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Summary:This study evaluates the determinants of customer behavior (brand loyalty and willingness to pay a price premium) within the framework of corporate social responsibility. We develop and test a model in the context of a developing country. The results reveal that customer CSR activities have an impact on customer behavior while environmental CSR activities have an insignificant impact. Trust appears to mediate the relationship between customer CSR and customer behavior, but remains insignificant in the relationship between environmental CSR and customer behavior.
ISSN:2223-0025
2223-0025
2791-3139
DOI:10.35536/ljb.2015.v4.i1.a1