Priority patterns of acquisition of financial assets

The premise that a priority pattern underlies the acquisitions of financial assets by households in Canada was investigated. Guttman's (1944, 1947) scalogram analysis was utilized, and 10 common financial assets were studied: 1. checking account, 2. savings account, 3. government savings bonds,...

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Bibliographic Details
Published inJournal of the Academy of Marketing Science Vol. 14; no. 2; pp. 43 - 49
Main Authors Dickinson, John R, Kirzner, Eric
Format Journal Article
LanguageEnglish
Published Greenwich, Conn., etc JAI Press, etc 01.07.1986
Springer Nature B.V
Subjects
Assets
Corporate bonds
Forecasting
Households
Life insurance
Market segmentation
Pattern
Sales
Savings bonds
Statistical analysis
Canada
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Summary:The premise that a priority pattern underlies the acquisitions of financial assets by households in Canada was investigated. Guttman's (1944, 1947) scalogram analysis was utilized, and 10 common financial assets were studied: 1. checking account, 2. savings account, 3. government savings bonds, 4. guaranteed investment certificates, 5. corporate stock, 6. corporate bonds, 7. mutual funds, 8. registered retirement savings plan, 9. husband's life insurance, and 10. wife's life insurance. Questionnaires were mailed to members of a professional association, and data from 9,173 married couples were collected. Results were compared with a similar US study by Stafford et al. (1982). Both studies indicated a priority pattern for acquiring financial assets. The Canadians seemed to attach higher priority to savings accounts over husband's insurance and to mutual funds over corporate bonds, while in the US sample these priorities were reversed.
ISSN:0092-0703
1552-7824
DOI:10.1007/BF02722156