BSQ strategic formulation framework A hybrid of balanced scorecard, SWOT analysis and quality function deployment

The hybrid of the balanced scorecard, SWOT analysis and quality function deployment creates a pragmatic approach for managerial and consultant practitioners to translate vague strategy into action. Sun Tzu's Art of War is further incorporated to develop a more structured strategic formulation f...

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Bibliographic Details
Published inManagerial auditing journal Vol. 19; no. 4; pp. 533 - 543
Main Authors Ip, Y K, Koo, L C
Format Journal Article
LanguageEnglish
Published Bradford Emerald Group Publishing Limited 01.05.2004
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Summary:The hybrid of the balanced scorecard, SWOT analysis and quality function deployment creates a pragmatic approach for managerial and consultant practitioners to translate vague strategy into action. Sun Tzu's Art of War is further incorporated to develop a more structured strategic formulation framework. Nevertheless, many modern practitioners are, in fact, unfamiliar with this profound principle of strategy that was written some 2,400 years back. Despite the establishment of a theoretical framework, so far there have not been many published papers about the pragmatic implementation and holistic strategy development. Thus, a case study, in the form of a strategy workshop of a professional institute in Hong Kong, has been used to delineate the aforesaid translation of strategy.
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ISSN:0268-6902
1758-7735
DOI:10.1108/02686900410530538