Consumer Awareness and Acceptance of Golden Sweet Melon

Golden sweet melon (Cucumis melo L. var. Golden sweet) is an underused member of the melon family. The study was undertaken to assess consumer knowledge of the crop. Data were collected from 160 respondents using questionnaires. Descriptive and inferential statistics were used to analyze results. Mo...

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Bibliographic Details
Published inInternational journal of vegetable science Vol. 22; no. 4; pp. 319 - 321
Main Authors AdeOluwa, O. O., Amao, I. O.
Format Journal Article
LanguageEnglish
Published Abingdon Taylor & Francis 03.07.2016
Taylor & Francis Ltd
Subjects
Consumption
Cucumis melo
Fruit
Nutrition
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Summary:Golden sweet melon (Cucumis melo L. var. Golden sweet) is an underused member of the melon family. The study was undertaken to assess consumer knowledge of the crop. Data were collected from 160 respondents using questionnaires. Descriptive and inferential statistics were used to analyze results. Most respondents were male with advanced education. About 70% did not know that golden sweet melon existed; only 16.3% had consumed it. The lack of knowledge of the crop is likely due to it not being common among marketers. To improve consumer consumption, increased knowledge that the crop exists is needed.
ISSN:1931-5260
1931-5279
DOI:10.1080/19315260.2015.1067939