Le Mieux Est L'ennemi Du Bien

The controversy associated with promoting smokeless tobacco as a safer alternative to smoking is a case in which the perfect (i.e., abstaining from tobacco) is the enemy of the good, or at least of the better (i.e., consuming smokeless tobacco). In contrast to the putative objectives of the public h...

Full description

Saved in:
Bibliographic Details
Published inJournal of public policy & marketing Vol. 27; no. 2; pp. 197 - 201
Main Author Ringold, Debra Jones
Format Journal Article
LanguageEnglish
Published Chicago American Marketing Association 01.10.2008
SAGE PUBLICATIONS, INC
Subjects
Advertising restrictions
Anti smoking movements
Cigarette smoking
Cigarettes
Consumer behavior
Essays and Commentaries
Financial risk
Innovations
Marketing
Public health
Public policy
Studies
Tobacco
Tobacco chewing
Tobacco products
Tobacco smoke
Online AccessGet full text

Cover

More Information
Summary:The controversy associated with promoting smokeless tobacco as a safer alternative to smoking is a case in which the perfect (i.e., abstaining from tobacco) is the enemy of the good, or at least of the better (i.e., consuming smokeless tobacco). In contrast to the putative objectives of the public health community, the current regulatory regimen deters the innovation, sale, and consumption of more healthful tobacco products. If the desire for perfect information and perfect solutions can be avoided, if consumers can be trusted to understand risk information and its relevance to them, and if the marketplace is allowed to work, consumers will be better off.
ISSN:0743-9156
1547-7207
DOI:10.1509/jppm.27.2.197