The Relationship Between Cultural Characteristics and Preference for Active vs. Passive Tourist Activities

• Published in: Journal of hospitality & leisure marketing Vol. 12; no. 4; pp. 5 - 25
• Main Authors: Pizam, Abraham, Fleischer, Aliza
• Format: Journal Article
• Language: English
• Published: Taylor & Francis Group 30.09.2005
• Subjects: active tourist activities; Cross-cultural tourist behavior; Hofstede; individualism/collectivism; masculinity/femininity; passive tourist activities; uncertainty avoidance

A study conducted among 1429 university students in eleven countries discovered that Hofstede's cultural dimensions of uncertainty avoidance (UA), masculinity/femininity (MF) and individualism/collectivism (IC) had an effect on the subjects' choice of active vs. passive tourist activities....