The Relationship Between Cultural Characteristics and Preference for Active vs. Passive Tourist Activities

A study conducted among 1429 university students in eleven countries discovered that Hofstede's cultural dimensions of uncertainty avoidance (UA), masculinity/femininity (MF) and individualism/collectivism (IC) had an effect on the subjects' choice of active vs. passive tourist activities....

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Bibliographic Details
Published inJournal of hospitality & leisure marketing Vol. 12; no. 4; pp. 5 - 25
Main Authors Pizam, Abraham, Fleischer, Aliza
Format Journal Article
LanguageEnglish
Published Taylor & Francis Group 30.09.2005
Subjects
active tourist activities
Cross-cultural tourist behavior
Hofstede
individualism/collectivism
masculinity/femininity
passive tourist activities
uncertainty avoidance
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Summary:A study conducted among 1429 university students in eleven countries discovered that Hofstede's cultural dimensions of uncertainty avoidance (UA), masculinity/femininity (MF) and individualism/collectivism (IC) had an effect on the subjects' choice of active vs. passive tourist activities. First, it was found that subjects from low UA cultures preferred more dynamic and active tourist activities than those coming from high UA cultures. Second, subjects from masculine cultures preferred more dynamic and active tourist activities than those coming from feminine cultures. Third, subjects from individualist cultures preferred more dynamic and active tourist activities than those coming from collectivist cultures.
ISSN:1050-7051
1541-0897
DOI:10.1300/J150v12n04_02