APA (7th ed.) Citation

Chatterjee, R., George, S. R., Verma, J. S., Heggde, G., & Gadhavi, D. D. (2025, June 3). Impact of human and AI-agent services on customer learning, immersion and loyalty: The role of interactivity. Journal of service theory and practice. https://doi.org/10.1108/JSTP-08-2024-0258

Chicago Style (17th ed.) Citation

Chatterjee, Ravi, Sneha Rose George, Juhee Singh Verma, Githa Heggde, and Dharmeshdan Dilipdan Gadhavi. "Impact of Human and AI-agent Services on Customer Learning, Immersion and Loyalty: The Role of Interactivity." Journal of Service Theory and Practice 3 Jun. 2025. https://doi.org/10.1108/JSTP-08-2024-0258.

MLA (9th ed.) Citation

Chatterjee, Ravi, et al. "Impact of Human and AI-agent Services on Customer Learning, Immersion and Loyalty: The Role of Interactivity." Journal of Service Theory and Practice, 3 Jun. 2025, https://doi.org/10.1108/JSTP-08-2024-0258.