Impact of human and AI-agent services on customer learning, immersion and loyalty: the role of interactivity

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Bibliographic Details
Published inJournal of service theory and practice
Main Authors Chatterjee, Ravi, George, Sneha Rose, Verma, Juhee Singh, Heggde, Githa, Gadhavi, Dharmeshdan Dilipdan
Format Journal Article
LanguageEnglish
Published 03.06.2025
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ISSN2055-6225
2055-6233
DOI10.1108/JSTP-08-2024-0258

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ISSN:2055-6225
2055-6233
DOI:10.1108/JSTP-08-2024-0258