Perception Analysis of Medical Representatives towards Branded and Generic Drugs
According to American Marketing Association (AMA) brand is a "name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors [1]. Generic drug is a medication created...
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Published in | Research journal of pharmacy and technology Vol. 11; no. 11; pp. 5049 - 5052 |
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Main Authors | , |
Format | Journal Article |
Language | English |
Published |
Raipur
A&V Publications
01.11.2018
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Subjects | |
Online Access | Get full text |
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Summary: | According to American Marketing Association (AMA) brand is a "name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors [1]. Generic drug is a medication created to be the same as an existing approved brand-name drug in dosage form, safety, strength, route of administration, quality, and performance characteristics[2]. In India looking at the affordability criteria Department of Pharmaceuticals, Government of India, have established the campaign "Jan Aushadhi Campaign" in April 2008 with the main aim of providing high quality generic medicines at lower price when compare to branded ones in the market. According to you, what is the reason behind high cost of branded drugs. |
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ISSN: | 0974-3618 0974-360X 0974-306X |
DOI: | 10.5958/0974-360X.2018.00920.4 |