Perception Analysis of Medical Representatives towards Branded and Generic Drugs

According to American Marketing Association (AMA) brand is a "name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors [1]. Generic drug is a medication created...

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Bibliographic Details
Published inResearch journal of pharmacy and technology Vol. 11; no. 11; pp. 5049 - 5052
Main Authors Pansare, KV, Virendra, SL
Format Journal Article
LanguageEnglish
Published Raipur A&V Publications 01.11.2018
Subjects
Brands
Competition
Consumers
Generic drugs
Marketing
Medicine
Pharmaceutical industry
Quality
Questionnaires
India
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Summary:According to American Marketing Association (AMA) brand is a "name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors [1]. Generic drug is a medication created to be the same as an existing approved brand-name drug in dosage form, safety, strength, route of administration, quality, and performance characteristics[2]. In India looking at the affordability criteria Department of Pharmaceuticals, Government of India, have established the campaign "Jan Aushadhi Campaign" in April 2008 with the main aim of providing high quality generic medicines at lower price when compare to branded ones in the market. According to you, what is the reason behind high cost of branded drugs.
ISSN:0974-3618
0974-360X
0974-306X
DOI:10.5958/0974-360X.2018.00920.4