Pharmaceutical Marketing: Directions for Customer Orientation

[...]creating products that match customer expectations becomes essential to neutralize the adverse impact of forces that alter the consumer behavior. In pharma industry, customer experience depends on the ability of the product to perform as expected by the patient and health care professional. [.....

Full description

Saved in:
Bibliographic Details
Published inResearch journal of pharmacy and technology Vol. 11; no. 8; pp. 3283 - 3289
Main Authors Rejikumar, G., Asokan, A. Aswathy, Kumar, V. Gopi
Format Journal Article
LanguageEnglish
Published Raipur A&V Publications 2018
Subjects
Generic drugs
Marketing
Patient satisfaction
Prescription drugs
India
Online AccessGet full text

Cover

More Information
Summary:[...]creating products that match customer expectations becomes essential to neutralize the adverse impact of forces that alter the consumer behavior. In pharma industry, customer experience depends on the ability of the product to perform as expected by the patient and health care professional. [...]this research attempts to answer the question as what are the factors that determine customer satisfaction in the pharmaceutical sector and how are they related to each other. According to the World Health Organization, standards for 'quality' of drugs are 'determined by their efficacy weighed against safety to health according to label claim or as promoted or publicized. [...]in simple terms, customers will tend to perceive a drug as quality one if it reduces the discomforts from the state of illness and guarantees fast recovery.
ISSN:0974-3618
0974-360X
0974-306X
DOI:10.5958/0974-360X.2018.00604.2